About

What's up. I'm Thijs, and I'm the founder, designer, and sewer behind this whole thing. This brand didn't start in a boardroom. It started right here, with a single problem: I was tired of jeans that couldn't keep up. Everything was either too stiff, fit weird, or blew out after a few sessions.
I fell in love with selvedge denim—the history, the durability, the way it breaks in and tells its own story. I figured, why not build my own? I wanted to create something for people like me: skiers, bikers, creators... anyone who needs a baggy, comfortable fit that's tough enough for the street but still looks right.
Every pair is hand-sewn by me, taking inspiration from the park-and-rail jam culture. This is denim made for movement, built to endure, and crafted with an obsession for detail. This is my commitment to quality over quantity. It's built for the grind.